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Website Traffic – Tips, Hacks and Common Sense
I’m sure you know this feeling, You’re putting time and effort into creating content for your blog but getting very little website #traffic in return. You look at your analytics every day and see the same result – a few visitors or none at all. You have no idea whether anyone likes or dislikes your content because you’re not getting any feedback. I’ve been there. I know that feeling. It’s heartbreaking.
So let’s do something about it. I’m going to give you 10 super cool hacks and strategies to grow your website traffic… and get it up to respectable numbers for you.
10 Website traffic hacks
You probably know this one already but it’s important so I’ll put it in anyway. Post consistently. Work out how many good posts you can produce a week without compromising on quality or wearing your self out. No more than 3 would be my recommendation.
Then schedule which days you’re going to post and stick to that schedule. Tell your readers about your schedule so they know when to come back for more content. And draw up a list of what you’re going to post about and tell them what content to expect in future posts. Make it enticing.
The search engines like to see consistency in posting and will reward you for it with better ranking which which will also help grow your website traffic.
Don’t hold back when promoting your posts. This is no time for modesty. Start by building a social media presence for your blog on 4 of the main platforms and then start promoting it hard on these platforms. Your approach here is not to tell everyone how great you are… but rather to tell them what really pressing problem you’re going to solve for them in your posts. (and be sure you are offering good solutions)
I would start with Facebook, Twitter, Instagram and #Pinterest to grow your website traffic on social media. Once you have set up your accounts – start by following influencers and authorities in your niche on these platforms. Visit their pages and accounts and praise what they do with comments, shares, repins, likes etc. on those platforms. Don’t overdo it… keep it looking natural. They will notice you sooner or later and you can start to build relationships with them.
Make your own content very shareable on your blog and provide the right image formats to make sure your posts look good when they’re shared. Make it easy for your readers to share, repin etc. Square format for images is the best choice.
If you have bright attractive share icons below every post it’s easy for your readers to share your content. This is the key to start developing virality for your content.
And remember to post your own content to your social media. Once a day is fine for most platforms. But post at least 3 times a day on Twitter. Posts have a very short lifespan on Twitter.
You don’t have to wait until you have a completed post to share on social media. Post that of course, but you can also find good content online or news in your niche and share that. Anything that will interest your niche and keep your social presence active is valuable.
Remember… you want your name or handle to be popping up everywhere so people start remembering it. Make a big effort to explore these social networks to find people in your niche and then like/comment etc. until your fingers are sore.
And when you post – tell your readers what to do. If you want them to like/share/comment your stuff – tell them to do that in your posts right at the end.
Use the right headlines. Posts are read or ignored based on the headline. Your headline has to hit the right spot.
So how do you create a good headline?
How to write a headline
How to write a great headline
How to write a headline that works
So you thought you couldn’t write headlines?
I split test these 4 headlines against each other and the last one outperformed the others by a significant margin. It’s personalized and talks to the reader. If they’re worried about writing headlines that’s the one they will read first. It suggests a solution to a problem they think they have. It’s also in the past tense which suggests the problem is now solved.
Try not to be generic with headlines.
And never use click bait headlines. The quickest way you can lose your reader is if your article does not deliver on what the headline promises.
Use the right keywords. This is too big a subject to go into depth on it here. In short… you want keywords that have high search volume and low competition. In other words plenty of people are searching that term on the search engines but not many people are using it in an effort to be found. If you can get those 2 things in a keyword then it’s worth using. You will need some kind of keyword tool to find good keywords. One of the best is Google Keyword Planner. Open a free Adwords account with your Gmail address and you can use the tool.
Guest blogging is a great way to get found. Search for popular websites whose readers you would like to come to your blog. Then send a pitch to the owners of those sites with a couple of different ideas for a blog post you would like to create for them.
Don’t be too concerned about the size of the site – you never know which one is going to work for you so cast your net fairly wide. Don’t be afraid to reach out to larger websites. They can only say no.
Be honest. Tell them about your own blog. They may go there and have a look so don’t do that if there’s not much on your site yet. If you get a guest post or posts you will be allowed to put your name on the post and a link back to your blog.
Never stop thinking about ways to network and become known by more people. Look for opportunities to connect with people everywhere. Join Facebook Groups in your niche and be very active in them. Take great care not to openly promote your site there but make sure there’s a link to your site in your bio where you describe it as your job.
Different Groups have different rules particularly when it come to promoting your site or products. Research these rules carefully when you join a group. Groups can react very badly if they think you’re out of order. Make an effort in your groups to be active, open and friendly. Use the opportunity to make new friends and contacts and become perceived as an active member in your groups. This will give you your own authority and influence and this will pay off in increased website traffic.
Start your own group once you’ve made some connections on and off Facebook. The best way to do this would be to Facebook message your contacts and make the suggestion. Be sure you have enough interest from your contacts before you start a group. You don’t want it to fail through lack of interest.
Research influencers and authorities in your niche and ask if you can interview them for a blog post. These are always popular posts and your authority/influencer will spread the word to their own audience with a link to your blog post. They are always looking for more visibility. That’s why they’re influencers.
Be sure to create evergreen content on your blog. Content that does not age or become obsolete. Posts which have a finite lifespan are a waste of your time at this point. You want long term assets on your blog that continue to bring in website traffic over time.
SEO. I cannot emphasize enough how important this is in the early stages of your blog and moving forward. Search traffic is the most targeted traffic there is. So it’s well worth your time and effort to learn SEO and apply it constantly to grow your website traffic. You should pay close attention to what is working and what is not. SEO is a fluid science and changes constantly depending on what the search engines want at the time. Use Google Analytics and set it up to tell you where your website traffic is coming from so you know where to concentrate your efforts.
Good luck in your endeavors to get your blog more visible and get more website traffic. Remember this is a very fluid process and you have to experiment to find what works best for you. There are no rules. If you found anything useful in this post, please share it with the buttons belo
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Check out what the big problems are in online marketing and how to fix them here